The Legacy Brand Challenge: weaving a greater purpose into brand narratives
ASTRID SIMPSONPlanning Director As we recently gained our B-Corp accreditation, I’ve been reflecting on how we can help our clients on their journey towards impact. I think for many, this can seem like a daunting task but especially so for legacy brands – those established in a bygone era when the world and consumer desires […]
Sustainability is a human issue
CJ FIALACopy & Content Director As we started our B Corp journey, and began formalising our commitment to people and planet, sustainability took on a new light for me. Yes, sustainability is about protecting and preserving the world we inhabit and using business as a force for good. But sustainability is also a human issue. […]
Why did we choose to become B Corp?
Eddie MillsManaging Director, UK We could fly less, our maternity policy needs improving and we didn’t make the progress around DE&I that we said we would at the beginning of our last financial year. On the face of it, a strange opening salvo for a thought piece marked on the content calendar to celebrate our […]
HENNESSY COURTS BEYOND LIMITS
Hennessy x NBA COURTS BEYOND LIMITS DEPARTMENTS Media & CommunicationsBrandExperientialSocial & InfluencerCampaignsTrade Activations THE BRIEF Hennessy wanted to celebrate its global status as “The Spirit of the NBA”, and leverage the NBA 75th Anniversary season, through a PR-worthy activation that would generate national and global news, drive brand awareness for Hennessy in the UK, and curate a money-can’t-buy […]
We’re B Corp Certified!
AGENCY NEWS We are thrilled to share that Hue & Cry is an officially certified B Corp, with a qualifying score of 91.4. This is a huge deal for us because it means we’re now part of a growing community of companies committed to using business as a force for good. As a Certified B […]
NOBU HOTELS LONDON PORTMAN SQUARE
Nobu Hotels London Portman Square FLAGSHIP HOTEL LAUNCH DEPARTMENTS Media & CommunicationsBrandExperientialSocial & InfluencerCampaignsTrade Activations THE BRIEF Nobu Hotel London Portman Square wanted to launch to UK & US markets and become established as the lifestyle destination flagship property, appealing to both the local Marylebone community and as a destination hotspot for visitors to the […]
DEAD MAN’S FINGERS
Dead Man’s Fingers “GIVE TRADITION THE FINGER” DEPARTMENTS Media & CommunicationsBrandExperientialSocial & InfluencerCampaignsTrade Activations THE BRIEF Dead Man’s Fingers wanted a strategic platform that would help support their ambitious five year growth plans, without alienating their active & highly engaged audience. THE SOLUTION First, we identified a mutual affinity between the Dead Man’s Fingers brand […]