Hennessy x NBA

COURTS BEYOND LIMITS

DEPARTMENTS

Media & Communications
Brand
Experiential
Social & Influencer
Campaigns
Trade Activations

THE BRIEF

Hennessy wanted to celebrate Hennessy’s global status as “The Spirit of the NBA” and leverage the NBA 75th Anniversary season in a PR-worthy activation to generate national and global news, drive brand awareness for Hennessy in the UK, and curate a money-can’t-buy experience for brand enthusiasts.

THE SOLUTION

We created full-sized Hennessy branded basketball court designed to float down the River Thames and past iconic London landmarks.

This UK-first experience set the scene for a four-day series of events, including a live performance by multi-platinum UK rap artist and Hennessy x NBA advocate, AJ Tracey, the ’London’s Got Game’ basketball tournament, and exclusive consumer events.

Moments like this really put London’s love of the game on the map

AJ TRACEY

RAPPER & NBA ADVOCATE

THE RESULTS

LIVE STREAM VIEWS
0 +
SOCIAL IMPRESSIONS
0 M
MEDIA REACH
0 M
POSITIVE SENTIMENT
0 %

AWARDS

2022 Shortlist
2022 Shortlist