Hennessy x NBA
COURTS BEYOND LIMITS
DEPARTMENTS
Media & Communications
Brand
Experiential
Social & Influencer
Campaigns
Trade Activations
THE BRIEF
Hennessy wanted to celebrate its global status as “The Spirit of the NBA”, and leverage the NBA 75th Anniversary season, through a PR-worthy activation that would generate national and global news, drive brand awareness for Hennessy in the UK, and curate a money-can’t-buy experience for brand enthusiasts.
THE SOLUTION
We created full-sized Hennessy branded basketball court designed to float down the River Thames and past iconic London landmarks.
This UK-first experience set the scene for a four-day series of events, including a live performance by multi-platinum UK rap artist and Hennessy x NBA advocate, AJ Tracey, the ’London’s Got Game’ basketball tournament, and exclusive consumer events.
Moments like this really put London’s love of the game on the map
AJ TRACEY
RAPPER & NBA ADVOCATE
THE RESULTS
LIVE STREAM VIEWS
AWARDS
