Nobu Hotels London Portman Square
FLAGSHIP HOTEL LAUNCH
DEPARTMENTS
Media & Communications
Brand
Experiential
Social & Influencer
Campaigns
Trade Activations
THE BRIEF
Nobu Hotel London Portman Square wanted to launch to UK & US markets and become established as the lifestyle destination flagship property, appealing to both the local Marylebone community and as a destination hotspot for visitors to the city.
THE SOLUTION
We maximised an extended pre-opening period with a tenacious media relations campaign that generated over 300 pieces of coverage before doors opened.
We organised hand delivered gift drops to celebrate opening week across travel, lifestyle and F&B media, and within the first two weeks of opening, we facilitated over 30 media stays with top tier targets and interviews with Nobu Hotels celebrity stakeholders
We also arranged exclusive media and influencer partnerships with Monocle, to communicate the hotel’s design story and focus on craftsmanship, and Clerkenwell Boy, to introduce the new Nobu restaurant.
