What We Did
Illy
Università del Caffè
What We Did
the brief
Create illy’s new UK brand home and training centre in the heart of London.
The Challenge
We needed to create plans for a multi-use space; part office, part training & education centre, part bar. It was important we struck the right balance of practical and functional, but also dynamic and engaging. Ultimately, we wanted to create a cool space that people look forward to visiting and want to hang out in. From a brand perspective, the environment needed to reflect illy’s values of good, goodness and beauty, its TOV and premium aesthetics, in a way that is contemporary and on-trend.
the solution
A bespoke, contemporary design and fit out that is ownable to illy UK, but draws inspiration from and celebrates illy’s Italian origins and heritage. Each section of the space has a clear purpose and will offer our guests an experience that will leave them feeling happy, inspired and fulfilled – whether they’re visiting for work or play. The UDC is a place that illy are proud to call home.
