Can cultural relevance go beyond celebrity sparkle?
HUE & CRY Celebrity endorsements have long been a go-to for premium brands, but is that the only way to stay relevant? Not anymore. As consumers grow more discerning, the focus has shifted to authenticity, shared experiences, and deeper cultural connections. Universal Rituals as Cultural Anchors As Craig Knox explained in our recent webinar, “Cultural […]
Beyond the Liquid: Why Premium Spirits Need to Connect Emotionally
HUE & CRY It’s no secret that premium spirits have to taste great. But in today’s world, the liquid is only part of the story. Consumers want something more – a brand that connects with their values and elevates their moments. As Valerie Marks succinctly put it, during our Premium Dilemma webinar, “The liquid is […]
What Makes a Premium Spirit Premium? A Deep Dive into Modern Consumer Expectations
HUE & CRY The term “premium” once conjured images of exclusivity and luxury – reserved for only the most discerning buyers. But the world of premium spirits is changing, and the rules are being rewritten. During our recent webinar, ‘The Premium Dilemma: Understanding the new challenges and standards for premium spirits in a rapidly evolving […]
From Paralysis to Progress: Conversations with Carlsberg about Sustainability
HUE & CRY EVENT At our recent round-table event, “From Paralysis to Progress,” we had the pleasure of speaking with Jessica Pinnick, senior brand manager at Carlsberg. An experienced marketer with a background in FMCG marketing, Jessica shared insights into how sustainability has been a core value for Carlsberg since its founding and how the […]
The Legacy Brand Challenge: weaving a greater purpose into brand narratives
ASTRID SIMPSONPlanning Director As we recently gained our B-Corp accreditation, I’ve been reflecting on how we can help our clients on their journey towards impact. I think for many, this can seem like a daunting task but especially so for legacy brands – those established in a bygone era when the world and consumer desires […]
Sustainability is a human issue
CJ FIALACopy & Content Director As we started our B Corp journey, and began formalising our commitment to people and planet, sustainability took on a new light for me. Yes, sustainability is about protecting and preserving the world we inhabit and using business as a force for good. But sustainability is also a human issue. […]
Why did we choose to become B Corp?
Eddie MillsManaging Director, UK We could fly less, our maternity policy needs improving and we didn’t make the progress around DE&I that we said we would at the beginning of our last financial year. On the face of it, a strange opening salvo for a thought piece marked on the content calendar to celebrate our […]
We’re B Corp Certified!
AGENCY NEWS We are thrilled to share that Hue & Cry is an officially certified B Corp, with a qualifying score of 91.4. This is a huge deal for us because it means we’re now part of a growing community of companies committed to using business as a force for good. As a Certified B […]