Sette x
Serendipity 3 Partnership
THE BRIEF
To bring Sette’s New York heritage to life for a London audience, we conceived and executed a brand partnership with NYC’s iconic Serendipity3 for a limited-time-only dessert menu.
HOW WE MADE IT IMPOSSIBLE TO IGNORE
In collaboration with @millykr, we hosted a private lunch, offering a first look at the menu and an opportunity to capture social content. Guests included Emily Jane Johnston, Alice Tate, London is Pink, Little London Whispers, and Candids by Jo for a combined following of 1,408,700.
We also hosted a media-only private dinner, where six media attendees experienced a sample of Sette’s permanent menu and the pop-up Sette x Serendipity3 desserts.
Our integrated approach combined both paid and earned coverage for maximum impact, supported by our proactive, always-on Press Office generating reviews and coverage outside of the events, significant proactive inquiries and reservations for Sette, and led to the iconic dessert being sold out.
