The Legacy Brand Challenge: weaving a greater purpose into brand narratives
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ASTRID SIMPSONPlanning Director As we recently gained our B-Corp accreditation, I’ve been reflecting on how we can help our clients on their journey towards impact. I think for many, this can seem like a daunting task but especially so for legacy brands – those established in a bygone era when the world and consumer desires […]
Sustainability is a human issue
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CJ FIALACopy & Content Director As we started our B Corp journey, and began formalising our commitment to people and planet, sustainability took on a new light for me. Yes, sustainability is about protecting and preserving the world we inhabit and using business as a force for good. But sustainability is also a human issue. […]
Why did we choose to become B Corp?
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Eddie MillsManaging Director, UK We could fly less, our maternity policy needs improving and we didn’t make the progress around DE&I that we said we would at the beginning of our last financial year. On the face of it, a strange opening salvo for a thought piece marked on the content calendar to celebrate our […]
We’re B Corp Certified!
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AGENCY NEWS We are thrilled to share that Hue & Cry is an officially certified B Corp, with a qualifying score of 91.4. This is a huge deal for us because it means we’re now part of a growing community of companies committed to using business as a force for good. As a Certified B […]