Beyond the Liquid: Why Premium Spirits Need to Connect Emotionally
HUE & CRY It’s no secret that premium spirits have to taste great. But in today’s world, the liquid is only part of the story. Consumers want something more – a brand that connects with their values and elevates their moments. As Valerie Marks succinctly put it, during our Premium Dilemma webinar, “The liquid is […]
What Makes a Premium Spirit Premium? A Deep Dive into Modern Consumer Expectations
HUE & CRY The term “premium” once conjured images of exclusivity and luxury – reserved for only the most discerning buyers. But the world of premium spirits is changing, and the rules are being rewritten. During our recent webinar, ‘The Premium Dilemma: Understanding the new challenges and standards for premium spirits in a rapidly evolving […]
From Paralysis to Progress: Conversations with Carlsberg about Sustainability
HUE & CRY EVENT At our recent round-table event, “From Paralysis to Progress,” we had the pleasure of speaking with Jessica Pinnick, senior brand manager at Carlsberg. An experienced marketer with a background in FMCG marketing, Jessica shared insights into how sustainability has been a core value for Carlsberg since its founding and how the […]
The Legacy Brand Challenge: weaving a greater purpose into brand narratives
ASTRID SIMPSONPlanning Director As we recently gained our B-Corp accreditation, I’ve been reflecting on how we can help our clients on their journey towards impact. I think for many, this can seem like a daunting task but especially so for legacy brands – those established in a bygone era when the world and consumer desires […]
Sustainability is a human issue
CJ FIALACopy & Content Director As we started our B Corp journey, and began formalising our commitment to people and planet, sustainability took on a new light for me. Yes, sustainability is about protecting and preserving the world we inhabit and using business as a force for good. But sustainability is also a human issue. […]
Why did we choose to become B Corp?
Eddie MillsManaging Director, UK We could fly less, our maternity policy needs improving and we didn’t make the progress around DE&I that we said we would at the beginning of our last financial year. On the face of it, a strange opening salvo for a thought piece marked on the content calendar to celebrate our […]
We’re B Corp Certified!
AGENCY NEWS We are thrilled to share that Hue & Cry is an officially certified B Corp, with a qualifying score of 91.4. This is a huge deal for us because it means we’re now part of a growing community of companies committed to using business as a force for good. As a Certified B […]