Hennessy
Courts Beyond Limits
Transforming Hennessy's Court Beyond Limits into a floating sensation.
THE BRIEF
Hennessy wanted to celebrate its global status as “The Spirit of the NBA”, and leverage the NBA 75th Anniversary season, through a PR-worthy activation that would generate national and global news, drive brand awareness for Hennessy in the UK, and curate a money-can’t-buy experience for brand enthusiasts.
HOW WE MADE IT IMPOSSIBLE TO IGNORE
We created a full-sized Hennessy-branded basketball court designed to float down the River Thames and past iconic London landmarks.
This UK-first experience set the scene for a four-day series of events, including a live performance by multi-platinum UK rap artist and Hennessy x NBA advocate, AJ Tracey, the ’London’s Got Game’ basketball tournament, and exclusive consumer events.
THE RESULTS
LIVE STREAM VIEWS
0
+
SOCIAL IMPRESSIONS
0
M
MEDIA REACH
0
M
POSITIVE SENTIMENT
0
%
