Rekorderlig Cider
London Cold Sauna
THE BRIEF
To drive brand and product awareness of Rekorderlig’s new Peach-Raspberry flavour, we conceived of a way for this peach-flavoured cider to show up in a playful, fruity, undeniably Swedish way.
HOW WE MADE IT IMPOSSIBLE TO IGNORE
By tapping into the brand’s Swedish heritage, we created and designed a PR campaign that turned the traditional Swedish sauna culture on its head, with the world’s first peach-shaped Cold Summer Sauna.
Available to the public for three days, the Rekorderlig Cold Summer Sauna created a moment of refreshing respite for Londoner’s over a hot and humid weekend in the city.
Led by our in-house Creative team, we conceived of the Cold Sauna design which was produced and placed in situ by our partner production agency, SENSE.
Our PR team launched a multi-faceted PR approach to target earned and paid media and influencers to drive awareness of the Cold Summer Sauna stunt and Rekorderligs’ new Peach-Raspberry NPD.
