One Hundred Shoreditch
x Accidentally Wes Anderson
THE BRIEF
As part of our ongoing relationship with One Hundred Shoreditch, we created a partnership aimed at driving media attention, engagement, and cultural cache to sustain the momentum of a highly visible and celebrated hotel launch.
HOW WE MADE IT IMPOSSIBLE TO IGNORE
We set out to highlight One Hundred Shoreditch as a vibrant creative destination by partnering with Wally Koval, for the launch of “Accidentally Wes Anderson Postcards”.
This collaboration between OHS and the visionary behind the Accidentally Wes Anderson Instagram account and best-selling book featured an art exhibition at the One Hundred Shoreditch Workshop and a takeover of the Accidentally Wes Anderson suite, supported by Hendrick’s Gin.
An exclusive dinner welcomed over 20 media representatives and influencers, generating excitement leading up to the launch. Five premier media guests experienced the magic firsthand with an overnight stay in the AWA x OHS room.
