Dead Man's Fingers
"GIVE TRADITION THE FINGER"
DEPARTMENTS
Media & Communications
Brand
Experiential
Social & Influencer
Campaigns
Trade Activations
THE BRIEF
Dead Man’s Fingers wanted a strategic platform that would help support their ambitious five year growth plans, without alienating their active & highly engaged audience.
THE SOLUTION
First, we identified a mutual affinity between the Dead Man’s Fingers brand values and the ethos of surfing & boarding culture. This powerful insight allowed us to create a strong always-on press office, paid micro-influencer, and social media approach that allowed the brand to expand their reach and become more widely known.
From here, we then created the brand’s first OOH campaign, “Give Tradition The Finger”, which appeared in 127 TfL stations in London, and arranged a successful partnership with the Spring Classic Surf Festival.
