Belvedere Vodka
x Daniel Craig
THE BRIEF
With the launch of the Belvedere x Daniel Craig short film, Belvedere came to us to drive earned media placements with trade and consumer media announcing the evolution of the brand and to show a different side to Belvedere.
HOW WE MADE IT IMPOSSIBLE TO IGNORE
We started by pitching the campaign announcement to trade media across the drinks, F&B, and advertising landscape, as well as select national, lifestyle, news and broadcast media.
To support the campaign announcement, Belvedere launched a pop-up bar in Selfridges, for which we secured coverage in lifestyle, national, and local London titles.
Further amplification of the Selfridges partnership was then broadcast across social media, where we developed a lifestyle influencer programme which spanned identification, hosting and gifting on an earned basis.
