Bringing Falls Farm to the Chelsea Flower Show
Warner’s target customers increasingly see being socially and ethically responsible as a status symbol, and as a result, prefer brands that are. To bring the brand to life at Chelsea Flower Show, we subsequently created the Warner’s Gin Barn – Bringing to life Warner’s Gin farm born proposition and values. Built out of reusable, recycled and sustainable materials, the space offered guests a respite away from the busy show, and the opportunity to taste and learn more about the making of Warner’s Gin.
Putting this insight at the heart of our activation directly contributed to increased sales, double those of any other bar in Chelsea’s history. Demonstrating how increasing brand preference delivers hard hitting financial results.