Serving the ‘Best of British’ with a historical twist.
Today’s foodies enjoy seeking out and discovering brands with rich, unique and authentic stories. Using this insight we developed the creative concept ‘curiosity and combinations’, inspired by a passion for British cuisine, its roots and its eclectic nature.
Leveraging the history of the local area and its illustrious residents, the famous author Samuel Pepys, we built an intriguing narrative around the brand. The name of the restaurant is taken from a dish greatly admired by Pepys and mentioned in his diary, ‘the Lampery pye’. The literary influence of Pepys can be found amongst the pages of the menu and other printed collateral in the restaurant where you will discover ‘foodie’ quotes from his diary.