By invitation only
The Cognac category is steeped in history and heritage and no brand embodies this more than Rémy Martin who asked us to develop a consumer-engagement strategy.
The result was La Maison Rémy Martin, a pop-up private members’ club. Rémy Martin partnered with London’s most celebrated bars and bartenders, and developed a series of unique ‘tasting’ experiences across four floors in a Soho townhouse. This multi-sensory journey went to the heart of Rémy Martin’s heritage and expertise.
The membership was selected from the capital’s most prestigious private members’ clubs, each personally invited to join and presented with their own key to the door.