By invitation only
Rémy Martin wanted to increase its relevance amongst an affluent and discerning London audience. Identifying that this target group over indexed as members of private clubs and groups, we created La Maison Rémy Martin – A pop-up physical and virtual private members’ club offering the very best of food, drink and culture in a refined and sophisticated setting.
Hue & Cry built the marketing platform into a 12,000 strong membership over three years. It still lives on today serving as a means for Rémy to directly engage with some of their most valuable customers.