Grey Goose Vodka
Bringing credibility to the world’s best tasting vodka
We have been working with Grey Goose Vodka since 2004. With unique industry knowledge we have steered the Grey Goose brand through product launches, incentive schemes, brand partnerships, packaging design, films, product design, consumer engagement and brand-advocacy programmes.
With declining bartender affinity in its biggest market, the USA, we were asked to re-engage the movers and shakers in the industry with the extraordinary truths at the heart of the brand… but first we had to find them.
Field to Bottle is the result of two years of research where we uncovered in minute detail every aspect of the people, place and processes that fuelled our development of the most comprehensive brand-advocacy programme in the spirits industry, reconnecting the influential trade audience with the richness and genuine authenticity of the brand.
We are proud to say that the content of Field to Bottle has become the foundation for all brand-advocacy communications.