Bacardi Superior Rum
A legacy reborn
Our journey with Bacardi began over 10 years ago. We were asked by the global business to rebuild pride in the rum brand and company, and help turn around a negative brand image.
Inspired by the uniquely rich stories of the Bacardi family, we created a series of coordinated initiatives to reassert the brand’s rightful place at the heart of cocktail culture, increase relevance within the spirits industry, and inspire a new generation of bartenders and mixologists around the world.