Belvedere Vodka Single Estate Rooms
Introducing two distinctive terroirs to the world of vodka
During London Cocktail Week 2017 we created an immersive launch event for Belvedere Single Estate Rye Series.
Our aim was to introduce the two new vodkas; Lake Barteżęk and Smogóry Forest by reflecting the unique characteristic of both through sensory engagement and a series of unique and bespoke experiences. We took over two arches in Hoxton and brought to life the lightness of Lake Barteżęk Estate in one and the warmth of Smogóry Forest Estate in the other. Presentations, tastings, masterclasses, wood whittling and ‘An Audience With’ were all held to give the audience a deep understanding of the vodkas and the effect of terroir.