How to host an influencer
At Hue & Cry we consider in-depth analysis and industry research to help our clients stay ahead of the trends. From our first Content Series event, we have created a report – THE LENS #1 – which delivers insights inspired by our discussion around bloggers, Instagrammers and microinfluencers.
Recent years have seen a meteoric rise in the power of influencers with the concept and their value debated across many forums, from Vogue to PR Week. How To Host An Influencer? was the theme of the first in our Content Series quarterly events and we hosted speakers and experts who shared insights and explored ideas with our team, friends and clients of Hue & Cry. To receive our full report, THE LENS #1, please contact Claire Honey.
In 2016, there was a 91% increase in number of influencer stays organised for our clients compared with 2015. As the line-up for the FROW at Fashion Week changes to reflect the power of influencers, so do the candidates for press trips and events organised by PRs. This drives discussion around measurement, ROI, payment and contracting, as well as authenticity and integrity and it signals a change in clients’ attitudes as they become more open to working with non-traditional media. There’s a responsibility from PR professionals to be able to guide clients on influencer strategy and measurement to ensure value.
“Influencers are consumers with an audience that trusts what they have to say. They are the new powerful voices that drive purchase decisions.” —TapInfluence.
As a marketing strategy, harnessing the power of influence is nothing new. But with the popularity of social media platforms such as Instagram and Snapchat continually increasing – Instagram hit 500 million users this year; Snapchat 100 million – and as they become further integrated into marketing and communication strategies, influencers are perfectly placed to assert themselves as an indispensable resource to brands today. Research says that 50% of all purchasing decisions are driven by influencer recommendations in some form. Sharing content through influencer channels in a specific sector increases conversion rates by up to 10 times.
THE LENS #1 | The full paper on the discussion and analysis of Hue & Cry Content Series 1: How To Host An Influencer, Winter 2016, shares insight and take-aways on:
- THE RISE OF THE MICROINFLUENCER
- REGULATION & ETHICS
- WHAT MAKES A SUCCESSFUL INFLUENCER CAMPAIGN
- HOW TO SUCCESSFULLY HOST SOCIAL MEDIA INFLUENCERS
Everything is moving quickly – what is true now, might not be true in six months’ time, but that is OK. It is our responsibility to review trends and developments regularly to make sure we keep informed.
Content Series, 1: How To Host An Influencer? Speakers included:
- JULIET KINSMAN Freelance journalist, micro-influencer and social media consultant
- LOUIS SHERIDAN Social Media Editor at Mr & Mrs Smith & Co-editor of Discover & Escape
- OLIVIA DONNAN Public Relations Manager Europe, Marriott Hotels International
- EMILIE HALL Regional Digital Content and Partnerships Manager at Morgans Hotel Group
To hear about the next event please e-mail firstname.lastname@example.org